What's in a logoSomeone once suggested to me that, prior to getting a tattoo, you should put a sketch of your proposed ink up somewhere that you will naturally look several times a day. If you’re a caffeine fiend like us, it’ll be next to your coffee maker! Perhaps you could put said sketch on your bathroom mirror, or next to your computer monitor at work. The logic was to see if this image is something you want to look at every day, for the rest of your days. Similar concept with a logo - you are gonna see that little SOB all over your stuff, so you better love it like we love our morning cup of Joe! In order to love your logo, and to create a logo worthy of your affections, you need to get up to speed on a few key items:
February 21, 2019